In an era defined by environmental challenges and the urgent need for sustainable solutions, the role of marketing in saving the planet has taken center… Read More »Can Marketing Save the Planet? Exploring 10 Practical Strategies for Sustainable Impact
In the dynamic realm of business, a well-crafted marketing plan serves as a compass, guiding organizations toward their objectives and facilitating strategic decision-making. It acts… Read More »What is a marketing plan, its structure and importance
In today’s competitive business landscape, brands often find themselves needing to adapt and evolve to stay relevant and capture new market opportunities. Brand repositioning is… Read More »Brand Repositioning: 7 Key Steps to Transform Your Brand’s Identity
Unmasking Deceptive Reference Prices: How to be a clever shopper In the dynamic world of retail, consumers often encounter a myriad of pricing strategies designed… Read More »Unmasking Deceptive Reference Prices: How to be a clever shopper
The holiday season is upon us, and for businesses, it’s the perfect time to sprinkle a bit of magic into your marketing strategy. As customers… Read More »7 Effective Marketing Tips to Boost Your Christmas Sales
In today’s rapidly evolving workplace, the focus on employee well-being and productivity has never been more critical for organizations aiming to achieve sustained success. A… Read More »The Impact of Organizational Climate on Employee Well-being and Productivity: A Comprehensive Analysis
In today’s competitive business landscape, organizations are continually seeking ways to enhance their performance and achieve sustainable success. While various factors influence organizational performance, one… Read More »The Link Between Organizational Climate and Organizational Performance: A Case Study Approach
Starting a new business is an exciting venture, but it often requires a significant amount of capital to get off the ground. Securing adequate funding… Read More »The 8 Startup Financing Options for New Businesses in Kenya
Are you running your startup and feeling as though you are the only one facing tough times? You are not alone, herein are the 7… Read More »Decoding Startup Failure: Exploring the 7 Challenges Faced by Kenyan Startups
Strategies to mitigate customer poaching is a topic that is gaining traction in the board room as marketers try to outwit competition. In today’s highly… Read More »Customer Loyalty at Risk? Strategies to Mitigate Customer Poaching
Summary Kenyan TikTok users are known for their active engagement on the platform. They participate in challenges, create original content, and interact with other users… Read More »7 ways Kenyan Businesses are Harnessing TikTok for Marketing Success
In an increasingly digital world, where technology and screens dominate our daily lives, a fascinating trend has emerged. Consumers are embracing the analog, returning to… Read More »Consumers Are Going Analog: Understanding the 5 Causes Behind This Trend
In the dynamic world of marketing, understanding key concepts and strategies is crucial for businesses to effectively position their products or services in the marketplace.… Read More »Product Line, Product Mix, and Marketing Mix: A Comprehensive Strategic Guide
Consumer goods play a vital role in modern marketing, encompassing a wide range of products that individuals purchase and consume for personal use. Understanding the… Read More »The 4 Types of Consumer Goods in Modern Marketing
For small and medium-sized enterprises (SMEs), customer acquisition is vital for sustained growth and success. To expand your customer base, it’s essential to employ effective… Read More »7 Strategies for Customer Acquisition for Your SME Business
In the world of marketing, understanding the various roles that consumers play in the buying process is essential for developing effective marketing strategies, these are… Read More »5 Consumer Buying Roles That Inform Your Marketing Strategy
Social media has revolutionized the way businesses connect with their target audience. With its widespread popularity and global reach, social media marketing offers numerous benefits… Read More »8 Reasons Why Social Media Marketing is a Make-or-Break for Businesses
In the competitive business landscape, maximizing profits is a top priority for companies. Increasing profits requires a strategic approach that focuses on various aspects of… Read More »6 Proven Strategies to Boost Company Profits: Unlocking Success Through Cost Optimization, Revenue Growth, and More!”
Summary Millennials are people born between the early 1980s and the mid-1990s. Gen Alpha, born from 2010 onwards, are just beginning to enter the workforce… Read More »Bridging the Generational Gap: Millennials and Gen Alpha in the Workplace
Summary Employee/ workplace productivity is a key success factor in the workplace today. Putting your phone on silent mode and closing unnecessary browser tabs is… Read More »12 tips to improve focus and workplace productivity, for better performance.
The sad reality about today’s society is that many people are not a reflection, or even close to the personality they portray out here. The… Read More »A people eaten up in the inside, but looking good from the outside
Summary Business transformation refers to changes in how a business operates or runs its core functions. Flattening of organizations refers to elimination of hierarchy or… Read More »6 ways IT is transforming business processes and workplaces
Summary Workplaces that have inclusive values tend to perform better than those that don’t. Continuous learning helps improve performance culture. Teamwork brings more advantage than… Read More »5 strategies to a high employee performance culture in the workplace
Summary Remote working is defined as a type of hybrid working where employees get to work from home, and not only from home, but also… Read More »What’s the difference between flexible working, hybrid working and remote working.
Summary Employee experience surveys are data collection tools that investigate how employees feel throughout their work in an organization Employee experience management is a life-long… Read More »9 types of employee experience surveys; the future of work
Employee experience can be best described as everything an employee learns, does, sees, and feels throughout the course of their employment in a particular workplace.… Read More »The rise of employee experience in the workplace today
Thanks to technological advancements that enable people to access essential information from anywhere, workers are no longer required to work in an office in order… Read More »6 Benefits of Flexible Work for employees and companies
Summary The four parts of the positioning statement are target market, frame of reference, the differentiator and the payoff A target audience is a particular… Read More »The 4 elements of the positioning statement: How to write an effective positioning statement
Millennials are typically defined as individuals between the ages of 18 and 34 years. They make up 23% of the global population and have a… Read More »Marketing to millennials; consumer strategies and characteristics of success
Summary companies need to be more concerned with environmental sustainability before profits. Kenya banned use of plastic packaging in 2017 to champion environmental sustainability. Businesses… Read More »5 coping strategies as global consumer behavior embraces environmental sustainability. How to act swiftly.
Despite the enormous and ongoing gender leadership gaps in the corporate world, there are encouraging developments that have been noted in many companies regarding women… Read More »3 strategies to accelerating women leadership in c-suite positions
Spending hefty bills regardless of the price tag, but unsure of tomorrow’s income, that is the classical definition of the classical middle class. There is… Read More »The middle class crisis in Kenya, many are living fake lives and they know it.
As discussed in a previous post, organizational climate is the nature of a workplace, or the perception that employees have regarding their workplace. Better still,… Read More »5 strategies to improve employee productivity in the workplace
What is brand repositioning.. Uuhm okay. Imagine this, you have been sitting in a chair at the front of the boardroom for half an hour… Read More »What is brand repositioning strategy?
Management by objectives (MBO) is a strategic management approach meant to enhance workplace performance. This approach is pegged on the communication of organizational objectives by… Read More »The 6 steps of management by objectives in an organization
In a previous post, I defined visual merchandising (VM) as the science and art of organizing and displaying products in a retail space. We also… Read More »8 visual merchandising strategies key to driving high ROI in the retail industry
Visual merchandising (VM) is defined as the science and art of organizing and displaying products in a retail space. Visual merchandising is at the heart… Read More »How your visual merchandising strategy influences customer experience in retail stores
In a world where we are all trying to not just survive but excel, discover and live our purposes, people are always looking for avenues… Read More »The 10 types of entrepreneurs summarized in 4 simple categories
Before we even go very far, yes, investing in a great employee experience improves employees’ performance. That said, let’s change the discussion from if, to… Read More »Employee experience; how it improves employee performance in the workplace
10 benefits strategic planning brings to your organization’s strategy One of the biggest highlights of my week was running through two strategic planning sessions with… Read More »10 benefits strategic planning brings to your organization’s strategy
Let’s talk corporate purpose, shall we. There were days when work was not interesting even to me, which was quite baffling being the lead consultant… Read More »How corporate purpose, not additional salaries, is the best driver to employee satisfaction
A differentiation strategy is a business strategy which involves presenting a unique product or service to consumers, one that is different, and distinct from what… Read More »4 strategies to successful product or brand differentiation in today’s market?
In our previous featured insight, we explored how emotional intelligence predicts job satisfaction in the workplace, and now in this insight, we focus on how… Read More »Does emotional intelligence influence job performance? 4 ways in which it does
Emotional intelligence, which is also sometimes abbreviated as EQ (“emotional quotient”) refers to an individual’s capacity to recognize, understand, manage, and reason with emotions. Due… Read More »How emotional intelligence predicts job satisfaction in the workplace
Employee appreciation. Does it really matter? My colleague Ruth Kimani and I were seated in a hotel the other day discussing the importance of organizational… Read More »Employee appreciation; 6 clear differences between rewards and recognition in the workplace [1]
Flexitime, also known as flexwork, is a form of work schedule that allows employees to choose when they want to start and end their workdays,… Read More »What is flex time work schedule, 9 advantages and disadvantages
When teams, resources, planning, and processes are aligned, time and effort wastage are reduced and organizations achieve higher levels of performance, because all of the employees’… Read More »7 steps to effective employee alignment in the workplace
A culture could be described as a group of shared ideas and habits of a group of individuals who live together, which distinguishes that group’s… Read More »Importance of organizational culture in the workplace [5 advantages]
Workplace stress is a worldwide issue that affects not only employees’ health and well-being, but also company productivity. When a person’s capacity and capability to… Read More »Workplace stress : psychological, behavioral and physical 10+ signs and symptoms
Many are the times when introducing and succeeding at organizational change management has posed a headache for many workplaces. Many business leaders have tried without… Read More »5 effective change management strategies
Many entrepreneurs dream of starting and running successful brands that will grow into household names, but a large number of them forget or have no… Read More »6 strategies to acquire customers and keep them delighted
Visual merchandising is perceived in many quarters as the definition of the look and feel of a shop and often includes the following elements: Interior… Read More »The 11 elements of an effective visual merchandising strategy
The term purpose has been so commonly used that it has almost become cliche. However, it is very important to realize that cliche or not,… Read More »The power of purpose in brand strategy
