10 benefits strategic planning brings to your organization’s strategy

One of the biggest highlights of my week was running through two strategic planning sessions with two of our clients at my consulting firm, Rensyl Integral. At the beginning of the session, I gave an opportunity for team members involved to share their expectations of the strategic plan, and they did so in a jumbled up manner. This excited me because I looked forward to converting that ‘mess’ into a tangible plan of action. It also gave them the chance to be the ones suggesting the areas they would like given emphasis, without me having to directly ask them to do so. This went a long way into making it their strategic plan and not mine.

Making teams own the strategic planning process

At the end of the process, I once again asked a question to all the members, have your expectations been met, and do you feel this process captures a strategy you can adopt, align to and champion? One of the responses is what melted my heart, it said, “Yes. The process has brought a lot of clarity and I feel more aligned and empowered than ever before.”

If you have never worked in an organization where there is no documented plan, you may never understand the relief, clarity and productivity that comes with strategic planning.

Strategic planning is the practice that helps you choose strategic priorities to place focus on in the midst of many organizational needs and limited resources. A lack of strategic plan exposes your brand to:

  1. Random half-baked initiatives.
  2. Frustrated staff who do not know where they are coming from and where they are headed.
  3. Misaligned human capital.
  4. Duplication of roles and expenses.
  5. Immeasurable success or failure.
  6. A blurred or non-existence of a growth plan.
  7. Overall workplace inefficiencies.
  8. Lack of accountability because of lack of targets/ KPI in the first place.
  9. Unrealistic projections for growth.
  10. Overwhelm and stress at a person and organizational level.

The question we should be asking ourselves is, what stands between organizations and lack of a strategic plan? Why don’t organizations invest time and resources into planning? Is it lack of resources to do so, lack of awareness on the importance of organizational development or just ignorance?

It has always been said, and we have seen it many times, that the same important thing we fail to do is what comes around later and haunts us. While many companies prioritize other business activities over strategic planning, it is this same miscalculation that comes back later to haunt such companies. Starting a company is oftentimes very exciting, so exciting that so often, the process is disorganized and unrealistic.

Let alone starting, but even running organizations often face the problem of inadequate or shoddy strategic planning. Many times, companies do not have time to carry out strategic planning, because they imagine this a waste of time, mostly because it is hard to quantify the value of time for some organizations.

In my own experience, given a chance to start my businesses again, I would spend a lot more time planning together with key stakeholders in my teams. I have seen firsthand the kind of confusion that can and is always experienced when teams are so engrossed in everyday work that they don’t even have time to plan where they are headed, where they are and where they are coming from. When this sense of direction and unity of purpose is lacking, things begin to disintegrate one by one, and by the time leaders figure out what is happening, the remedy costs a lot more than the perceived loss that would have been incurred for strategic planning purposes.

Begin your strategic planning culture today. Ask our experts here.

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