7 Tips for crafting a Winning Business Strategy for SMEsby Tim MwangiJuly 3, 2024July 3, 2024Small and Medium Enterprises (SMEs) are the backbone of many economies, playing a crucial role in driving growth, innovation, and employment. However, the competitive landscape… Read More »7 Tips for crafting a Winning Business Strategy for SMEs
Innovation in Entrepreneurship: 7 Tips for How to Stay Ahead of the Curveby Tim MwangiJuly 3, 2024July 3, 2024Innovation is the key to staying ahead of the competition. Entrepreneurs must continuously seek new ideas and approaches to differentiate themselves and drive their ventures… Read More »Innovation in Entrepreneurship: 7 Tips for How to Stay Ahead of the Curve
Deceptive Pricing Tactics: Understanding the Strategies and Their Impactby Tim MwangiJuly 3, 2024July 3, 2024In the increasingly modern and highly competitive marketplace, businesses are continually seeking ways to attract customers and boost sales. One common strategy employed is pricing,… Read More »Deceptive Pricing Tactics: Understanding the Strategies and Their Impact
CEO Tales: 5 Inspiring Stories of Leadership and Successby Rensyl IntegralMay 29, 2023May 23, 2023Just like it is for us with our visionary leader and CEO Tim Mwangi, behind every successful company, there’s a visionary leader who has navigated… Read More »CEO Tales: 5 Inspiring Stories of Leadership and Success
New year self reflection and goal setting in 2023by Sarah MurimiJanuary 24, 2023January 24, 2023New year comes new goals, need for goal setting and self relection, right? As the new year 2023 rolls out, for the majority of individuals,… Read More »New year self reflection and goal setting in 2023
10 effective marketing ideas for brands during Christmas holiday shopping seasonsby Rensyl IntegralDecember 14, 2021July 13, 2022Marketing during Christmas has never been more complicated than it is likely to be in the coming years. With business and customers turning to digital… Read More »10 effective marketing ideas for brands during Christmas holiday shopping seasons
The 6 components of visual merchandising for effective marketingby Rensyl IntegralOctober 25, 2021July 13, 2022Visual merchandising is defined as a form of marketing which involves arranging and displaying products in a retail space in order to maximize customer attention… Read More »The 6 components of visual merchandising for effective marketing
What is Organizational Development : introduction and techniquesby Rensyl IntegralOctober 12, 2021June 9, 2022The term organizational development (OD) is used in the brand strategy field to refer to continuous and premeditated changes or developments made within organizations, usually… Read More »What is Organizational Development : introduction and techniques
How to choose a great brand name for your business or productby Rensyl IntegralSeptember 16, 2021June 9, 2022We know the process of naming your brand is not to be taken lightly, because your brand may outlive you with hundreds of years, and… Read More »How to choose a great brand name for your business or product
The difference between a business vision and mission for great businesses [2022]by Rensyl IntegralSeptember 6, 2021June 9, 2022Starting a business is everyone’s big dream, but starting a successful business is not something that everyone easily achieves. It is the difference between imagination and reality that determines the extent to which we can achieve our ambitions.
The power of purpose in brand strategyby Tim MwangiAugust 25, 2021June 15, 2022The term purpose has been so commonly used that it has almost become cliche. However, it is very important to realize that cliche or not,… Read More »The power of purpose in brand strategy