Understanding Deceptive Pricing: 7 Strategies for Smart Shoppersby Rensyl IntegralJanuary 5, 2024January 5, 2024In the ever-evolving landscape of retail, consumers often find themselves navigating through a complex maze of pricing strategies, some of which may not be as… Read More »Understanding Deceptive Pricing: 7 Strategies for Smart Shoppers
Point of Purchase vs. Point of Sale in Retail; Understanding the differenceby Rensyl IntegralJanuary 5, 2024January 5, 2024Point of Purchase vs. Point of Sale in Retail; Understanding the difference In the murky waters of the retail industry, strategic marketing and sales tactics… Read More »Point of Purchase vs. Point of Sale in Retail; Understanding the difference
7 Effective Point-of-Sale Secrets for Retail Success: A Blueprint for Every Entrepreneurby Rensyl IntegralJanuary 5, 2024January 5, 2024In the dynamic world of retail, effective point-of-sale (POS) marketing is a game-changer, providing brands with a powerful tool to influence consumer behavior and drive… Read More »7 Effective Point-of-Sale Secrets for Retail Success: A Blueprint for Every Entrepreneur
Mastering Google Ads/ Paid Advertising: A Step-by-Step Guide for Successby Rensyl IntegralJanuary 5, 2024January 5, 2024In today’s digital landscape, running Google paid advertising campaigns is a powerful strategy to drive targeted traffic, generate leads, and boost conversions. However, without a… Read More »Mastering Google Ads/ Paid Advertising: A Step-by-Step Guide for Success
Unraveling Globalization: Why it Matters and How it Shapes the Worldby Rensyl IntegralDecember 19, 2023January 5, 2024In today’s interconnected world, the term “globalization” has become increasingly prevalent. It refers to the process of increased interdependence and integration among countries, economies, and… Read More »Unraveling Globalization: Why it Matters and How it Shapes the World
7 Benefits of Business Registration in Kenya: Unlocking Opportunities and Growth Potential for startups throughby Rensyl IntegralJuly 22, 2023July 21, 2023Registering your business in Kenya is a pivotal step that brings numerous benefits and opportunities. Beyond gaining formal recognition, business registration opens doors to financial… Read More »7 Benefits of Business Registration in Kenya: Unlocking Opportunities and Growth Potential for startups through
The Business Registration Process in Kenya: A 10-step Guide for Startupsby Rensyl IntegralJuly 21, 2023July 21, 2023Business registration in Kenya is a fundamental step towards formalizing your entrepreneurial endeavors. The process of business registration is relatively straightforward, but it is essential… Read More »The Business Registration Process in Kenya: A 10-step Guide for Startups
Choosing the Right Influencer for Marketing: A 10 point Comprehensive Guideby Rensyl IntegralJuly 19, 2023July 18, 2023Are you wondering how to go about choosing the right influencer for marketing your brand? In today’s digital era, influencer marketing has become an indispensable… Read More »Choosing the Right Influencer for Marketing: A 10 point Comprehensive Guide
6 Pricing Strategies: Maximizing Profitability and Market Positioningby Rensyl IntegralJuly 14, 2023July 18, 2023Determining the right pricing strategy for your products or services is a critical aspect of running a successful business. The pricing decisions you make can… Read More »6 Pricing Strategies: Maximizing Profitability and Market Positioning
5 Stages of the Buyer Decision-Making Process: A Comprehensive Guide to Unlocking Sales Successby Rensyl IntegralJuly 10, 2023July 10, 2023In the world of marketing, understanding the buyer decision-making process is crucial for businesses to effectively engage with their target audience and drive sales. This… Read More »5 Stages of the Buyer Decision-Making Process: A Comprehensive Guide to Unlocking Sales Success
Deceptive Pricing: How Manipulative Tactics Influence Consumers and Businessesby Rensyl IntegralJuly 8, 2023July 7, 2023In the competitive world of business, companies often employ various strategies to attract customers and increase sales. One such strategy is pricing, which plays a… Read More »Deceptive Pricing: How Manipulative Tactics Influence Consumers and Businesses
Digital Marketing: 9 Key Terms Every Marketer Should Knowby Rensyl IntegralJuly 7, 2023July 7, 2023Digital marketing refers to the practice of promoting products, services, or brands through various digital channels and technologies. It involves utilizing online platforms, such as… Read More »Digital Marketing: 9 Key Terms Every Marketer Should Know
CEO Tales: 5 Inspiring Stories of Leadership and Successby Rensyl IntegralMay 29, 2023May 23, 2023Just like it is for us with our visionary leader and CEO Tim Mwangi, behind every successful company, there’s a visionary leader who has navigated… Read More »CEO Tales: 5 Inspiring Stories of Leadership and Success
6 strategies for effectively engaging millennials in the workplaceby Rensyl IntegralMay 27, 2023May 24, 2023Summary Millennials are people born between the early 1980s and the mid-1990s. Millennials have grown up in a digital age, and they are highly adept… Read More »6 strategies for effectively engaging millennials in the workplace
Unlocking Your Leadership Potential: 7 CEO Insights for Growthby Rensyl IntegralMay 25, 2023May 23, 2023Summary Leadership is a journey of continuous growth and development. Unlocking your leadership potential is a lifelong journey. leadership is not about a title or… Read More »Unlocking Your Leadership Potential: 7 CEO Insights for Growth
Leading through Crisis: CEO Strategies for Uncertain Timesby Rensyl IntegralMay 23, 2023May 23, 2023Summary Organizations exist in a turbulent environment which must constantly change. Organizations must adapt to change through appropriate strategies, or they will naturally be selected… Read More »Leading through Crisis: CEO Strategies for Uncertain Times
5 strategic ways for improving organizational climateby Rensyl IntegralNovember 24, 2022November 22, 2022Summary The organizational climate is how an employee views the workplace and company culture over the long term. Great workplaces have at least one thing… Read More »5 strategic ways for improving organizational climate
What is strategy consulting and why is it importantby Rensyl IntegralNovember 22, 2022May 31, 2023Summary Strategy consulting is a subset of management consulting. Strategy consultants give organizations unbiased guidance on important decisions. Strategy consulting, operations consulting, financial consulting, information… Read More »What is strategy consulting and why is it important
What is scenario planning in strategic management?by Rensyl IntegralNovember 3, 2022November 4, 2022Summary Scenario planning is also known as scenario thinking, scenario analysis, scenario prediction and the scenario method. Scenario planning differs from other tools such as… Read More »What is scenario planning in strategic management?
Shareholders vs stakeholders; who you should prioritize and whyby Rensyl IntegralOctober 18, 2022October 17, 2022Summary The terms shareholder and stakeholder do not mean the same. Stakeholders have more interest in a company’s long term success. Shareholders have more interest… Read More »Shareholders vs stakeholders; who you should prioritize and why
Relationship marketing vs transactional marketing; The shifting corporate trend (1)by Rensyl IntegralOctober 17, 2022October 17, 2022Summary Transactional marketing focuses on customer acquisition. Relationship marketing focuses on customer retention. Relationship marketing is the future of marketing strategy in a world where… Read More »Relationship marketing vs transactional marketing; The shifting corporate trend (1)
7 ways to improve workplace mental health | The future of workby Rensyl IntegralOctober 14, 2022October 22, 2022Summary Every employee is susceptible to workplace mental health challenges. Workplace mental health is a global challenge that requires a multifaceted approach combining efforts from… Read More »7 ways to improve workplace mental health | The future of work
Target Market vs Target Audience: What are the 4 key differences?by Rensyl IntegralSeptember 26, 2022September 26, 2022Summary Target market is the broad/large population targeted by a company. Target audience is a narrow/small segment of the population within a target market. A… Read More »Target Market vs Target Audience: What are the 4 key differences?
10 strategies to reduce advertising costs and achieve high ROIby Rensyl IntegralSeptember 7, 2022February 21, 2023For many small businesses, advertising costs are a difficult burden to bear. Advertising exposes the goods or services that a company offers and can help… Read More »10 strategies to reduce advertising costs and achieve high ROI
6 Steps and benefits of organizational developmentby Rensyl IntegralAugust 30, 2022August 30, 2022Organizations can improve their capacity for change adaptation and increase their effectiveness by developing, enhancing, and combining strategies, structures, and procedures. The term “organizational development”… Read More »6 Steps and benefits of organizational development
13 types of digital marketing channels in modern marketingby Rensyl IntegralAugust 24, 2022August 24, 2022With the aid of Internet-based “digital marketing channels,” digital networks are designed to create, expedite, and relay product value from a producer to a consumer… Read More »13 types of digital marketing channels in modern marketing
Hiring your first employee? Startup founder tipsby Rensyl IntegralAugust 23, 2022August 23, 2022Summary Dear startup founder, hire what you can afford Hire someone whose purpose aligns with your companies Don’t compromise on the vision Be aware of… Read More »Hiring your first employee? Startup founder tips
Isn’t strategy consulting just about giving advice? Here are 5 Big Nosby Rensyl IntegralAugust 10, 2022August 16, 2022The global strategy consulting market is anticipated to increase significantly from $44 billion in 2017 to $91 billion by 2025 after decades of constant growth.… Read More »Isn’t strategy consulting just about giving advice? Here are 5 Big Nos
9 components of an excellent organizational climateby Rensyl IntegralAugust 8, 2022August 8, 2022The concept of organizational climate was popularized by Litwin and Stringer in 1968, and is defined as a combination of measurable elements of the perceived… Read More »9 components of an excellent organizational climate
5 benefits of digital marketing over traditional marketing strategyby Rensyl IntegralJuly 27, 2022July 27, 2022So you are about to consider venturing into digital marketing, but having heard a lot from many different sources until you no longer know why… Read More »5 benefits of digital marketing over traditional marketing strategy
11 emerging careers in digital marketingby Rensyl IntegralJuly 25, 2022July 25, 2022With the advent of digital marketing, there has been an increase in the uptake of skills to satisfy the increasing demand of services in this… Read More »11 emerging careers in digital marketing
What is marketing and why is it important in brand strategyby Rensyl IntegralJuly 19, 2022July 19, 2022Marketing is defined as the process of identifying, developing, and delivering value in the form of products and services to a target market. In marketing,… Read More »What is marketing and why is it important in brand strategy
5 effective strategies to successful brand awareness campaigns on digital platformsby Rensyl IntegralJuly 7, 2022July 8, 2022One of the prerequisites to building a successful brand is making sure that the market knows your product and your brand, and this is what… Read More »5 effective strategies to successful brand awareness campaigns on digital platforms
Fixed and flexible work schedule, types, advantages and disadvantages [2]by Rensyl IntegralJune 7, 2022June 6, 2022Irrespective of your company’s size, industry or specialty, one common factor is undeniable, that employees have a significant role in determining how best the company… Read More »Fixed and flexible work schedule, types, advantages and disadvantages [2]
5 strategies to effective workplace change managementby Rensyl IntegralDecember 22, 2021December 22, 2021Many are the times when introducing and succeeding at workplace change management has posed a headache for many workplaces. Many business leaders have tried without… Read More »5 strategies to effective workplace change management
10 effective marketing ideas for brands during Christmas holiday shopping seasonsby Rensyl IntegralDecember 14, 2021July 13, 2022Marketing during Christmas has never been more complicated than it is likely to be in the coming years. With business and customers turning to digital… Read More »10 effective marketing ideas for brands during Christmas holiday shopping seasons
4 elements of a successful product launching strategy in 2021by Rensyl IntegralNovember 9, 2021July 13, 2022The ultimate goal of most marketing efforts is to convince suppliers to stock a certain product, in order to make it available to the consumer.… Read More »4 elements of a successful product launching strategy in 2021
The 6 components of visual merchandising for effective marketingby Rensyl IntegralOctober 25, 2021July 13, 2022Visual merchandising is defined as a form of marketing which involves arranging and displaying products in a retail space in order to maximize customer attention… Read More »The 6 components of visual merchandising for effective marketing
What is Organizational Development : introduction and techniquesby Rensyl IntegralOctober 12, 2021June 9, 2022The term organizational development (OD) is used in the brand strategy field to refer to continuous and premeditated changes or developments made within organizations, usually… Read More »What is Organizational Development : introduction and techniques
How to choose a great brand name for your business or productby Rensyl IntegralSeptember 16, 2021June 9, 2022We know the process of naming your brand is not to be taken lightly, because your brand may outlive you with hundreds of years, and… Read More »How to choose a great brand name for your business or product
The difference between a business vision and mission for great businesses [2022]by Rensyl IntegralSeptember 6, 2021June 9, 2022Starting a business is everyone’s big dream, but starting a successful business is not something that everyone easily achieves. It is the difference between imagination and reality that determines the extent to which we can achieve our ambitions.
The 4 types of market targeting strategies [A comprehensive guide]by Rensyl IntegralJuly 26, 2021July 13, 2022What is market targeting and segmentation … The other day, over a chat with my very good friend and co-founder of Nairobi-based 3D printing company,… Read More »The 4 types of market targeting strategies [A comprehensive guide]
How Covid-19 is redefining Christmas retail tradition in 2020 : Great insightby Rensyl IntegralDecember 9, 2020July 13, 2022This year has been an year full of surprises and unprecedented changes not only in business, but also to life as a whole. Unlike festivities… Read More »How Covid-19 is redefining Christmas retail tradition in 2020 : Great insight
Brand leaders on lessons from Covid-19 & post-pandemic strategy; FEGNe, Kenyaby Rensyl IntegralOctober 13, 2020June 9, 2022FEGne is a Nairobi-based organization that is changing the manner in which education is conducted in local and global learning institutions by introducing fun as an integral element to make learning more effective and relatable.