Registering your business in Kenya is a pivotal step that brings numerous benefits and opportunities. Beyond gaining formal recognition, business registration opens doors to financial… Read More »7 Benefits of Business Registration in Kenya: Unlocking Opportunities and Growth Potential for startups through
Business registration in Kenya is a fundamental step towards formalizing your entrepreneurial endeavors. The process of business registration is relatively straightforward, but it is essential… Read More »The Business Registration Process in Kenya: A 10-step Guide for Startups
Are you wondering how to go about choosing the right influencer for marketing your brand? In today’s digital era, influencer marketing has become an indispensable… Read More »Choosing the Right Influencer for Marketing: A 10 point Comprehensive Guide
Determining the right pricing strategy for your products or services is a critical aspect of running a successful business. The pricing decisions you make can… Read More »6 Pricing Strategies: Maximizing Profitability and Market Positioning
In the world of marketing, understanding the buyer decision-making process is crucial for businesses to effectively engage with their target audience and drive sales. This… Read More »5 Stages of the Buyer Decision-Making Process: A Comprehensive Guide to Unlocking Sales Success
In the competitive world of business, companies often employ various strategies to attract customers and increase sales. One such strategy is pricing, which plays a… Read More »Deceptive Pricing: How Manipulative Tactics Influence Consumers and Businesses
Digital marketing refers to the practice of promoting products, services, or brands through various digital channels and technologies. It involves utilizing online platforms, such as… Read More »Digital Marketing: 9 Key Terms Every Marketer Should Know
Just like it is for us with our visionary leader and CEO Tim Mwangi, behind every successful company, there’s a visionary leader who has navigated… Read More »CEO Tales: 5 Inspiring Stories of Leadership and Success
Summary Millennials are people born between the early 1980s and the mid-1990s. Millennials have grown up in a digital age, and they are highly adept… Read More »6 strategies for effectively engaging millennials in the workplace
Summary Leadership is a journey of continuous growth and development. Unlocking your leadership potential is a lifelong journey. leadership is not about a title or… Read More »Unlocking Your Leadership Potential: 7 CEO Insights for Growth
Summary Organizations exist in a turbulent environment which must constantly change. Organizations must adapt to change through appropriate strategies, or they will naturally be selected… Read More »Leading through Crisis: CEO Strategies for Uncertain Times
Summary The organizational climate is how an employee views the workplace and company culture over the long term. Great workplaces have at least one thing… Read More »5 strategic ways for improving organizational climate
Summary Strategy consulting is a subset of management consulting. Strategy consultants give organizations unbiased guidance on important decisions. Strategy consulting, operations consulting, financial consulting, information… Read More »What is strategy consulting and why is it important
Summary Scenario planning is also known as scenario thinking, scenario analysis, scenario prediction and the scenario method. Scenario planning differs from other tools such as… Read More »What is scenario planning in strategic management?
Summary The terms shareholder and stakeholder do not mean the same. Stakeholders have more interest in a company’s long term success. Shareholders have more interest… Read More »Shareholders vs stakeholders; who you should prioritize and why
Summary Transactional marketing focuses on customer acquisition. Relationship marketing focuses on customer retention. Relationship marketing is the future of marketing strategy in a world where… Read More »Relationship marketing vs transactional marketing; The shifting corporate trend (1)
Summary Every employee is susceptible to workplace mental health challenges. Workplace mental health is a global challenge that requires a multifaceted approach combining efforts from… Read More »7 ways to improve workplace mental health | The future of work
Summary Target market is the broad/large population targeted by a company. Target audience is a narrow/small segment of the population within a target market. A… Read More »Target Market vs Target Audience: What are the 4 key differences?
For many small businesses, advertising costs are a difficult burden to bear. Advertising exposes the goods or services that a company offers and can help… Read More »10 strategies to reduce advertising costs and achieve high ROI
Organizations can improve their capacity for change adaptation and increase their effectiveness by developing, enhancing, and combining strategies, structures, and procedures. The term “organizational development”… Read More »6 Steps and benefits of organizational development
With the aid of Internet-based “digital marketing channels,” digital networks are designed to create, expedite, and relay product value from a producer to a consumer… Read More »13 types of digital marketing channels in modern marketing
Summary Dear startup founder, hire what you can afford Hire someone whose purpose aligns with your companies Don’t compromise on the vision Be aware of… Read More »Hiring your first employee? Startup founder tips
The global strategy consulting market is anticipated to increase significantly from $44 billion in 2017 to $91 billion by 2025 after decades of constant growth.… Read More »Isn’t strategy consulting just about giving advice? Here are 5 Big Nos
The concept of organizational climate was popularized by Litwin and Stringer in 1968, and is defined as a combination of measurable elements of the perceived… Read More »9 components of an excellent organizational climate
So you are about to consider venturing into digital marketing, but having heard a lot from many different sources until you no longer know why… Read More »5 benefits of digital marketing over traditional marketing strategy
With the advent of digital marketing, there has been an increase in the uptake of skills to satisfy the increasing demand of services in this… Read More »11 emerging careers in digital marketing
Marketing is defined as the process of identifying, developing, and delivering value in the form of products and services to a target market. In marketing,… Read More »What is marketing and why is it important in brand strategy
One of the prerequisites to building a successful brand is making sure that the market knows your product and your brand, and this is what… Read More »5 effective strategies to successful brand awareness campaigns on digital platforms
Irrespective of your company’s size, industry or specialty, one common factor is undeniable, that employees have a significant role in determining how best the company… Read More »Fixed and flexible work schedule, types, advantages and disadvantages [2]
Many are the times when introducing and succeeding at workplace change management has posed a headache for many workplaces. Many business leaders have tried without… Read More »5 strategies to effective workplace change management
Marketing during Christmas has never been more complicated than it is likely to be in the coming years. With business and customers turning to digital… Read More »10 effective marketing ideas for brands during Christmas holiday shopping seasons
The ultimate goal of most marketing efforts is to convince suppliers to stock a certain product, in order to make it available to the consumer.… Read More »4 elements of a successful product launching strategy in 2021
Visual merchandising is defined as a form of marketing which involves arranging and displaying products in a retail space in order to maximize customer attention… Read More »The 6 components of visual merchandising for effective marketing
The term organizational development (OD) is used in the brand strategy field to refer to continuous and premeditated changes or developments made within organizations, usually… Read More »What is Organizational Development : introduction and techniques
We know the process of naming your brand is not to be taken lightly, because your brand may outlive you with hundreds of years, and… Read More »How to choose a great brand name for your business or product
Starting a business is everyone’s big dream, but starting a successful business is not something that everyone easily achieves. It is the difference between imagination and reality that determines the extent to which we can achieve our ambitions.
What is market targeting and segmentation … The other day, over a chat with my very good friend and co-founder of Nairobi-based 3D printing company,… Read More »The 4 types of market targeting strategies [A comprehensive guide]
This year has been an year full of surprises and unprecedented changes not only in business, but also to life as a whole. Unlike festivities… Read More »How Covid-19 is redefining Christmas retail tradition in 2020 : Great insight
FEGne is a Nairobi-based organization that is changing the manner in which education is conducted in local and global learning institutions by introducing fun as an integral element to make learning more effective and relatable.
