The 4 elements of the positioning statement: How to write an effective positioning statementby Tim MwangiSeptember 27, 2022September 26, 2022Summary The four parts of the positioning statement are target market, frame of reference, the differentiator and the payoff A target audience is a particular… Read More »The 4 elements of the positioning statement: How to write an effective positioning statement
What is brand repositioning strategy?by Tim MwangiAugust 1, 2022August 2, 2022What is brand repositioning.. Uuhm okay. Imagine this, you have been sitting in a chair at the front of the boardroom for half an hour… Read More »What is brand repositioning strategy?