Visual Merchandising

All about creating a memorable customer experience in the store.

Visual Merchandising ...

The process of buying is becoming increasingly customer-centered with an aim of improving the customer experience, whether it be through digital platforms or an in-store set up. Today it is difficult to base a business’’ competitive edge on basic product qualities such as quality, quantity, price or even availability, because those are expected of every brand. Focus is now shifting towards building a mind-blowing wow effect to complement the basic expectations of the customers, thereby enticing them to buy from the business. In the backdrop of this argument, the visual appeal that a business is able to create in the mind of its customers is very important, it should be memorable. Our team has specialized in creating highly effective, personalized visual merchandising concepts that continue to assist companies consolidate and grow their market share. Some of the basic components of visual merchandising that we have specialized in include advising on packaging and product displays, space utilization, empty space management as well as mobile technology. There has been noticeable growth emanating from our intervention to our clients’ visual merchandising strategy, which has been important in building the brand equity and market share.

How We Do It

Many times, businesses have existing visual strategies which need to be tested for efficiency, and there is nothing more exciting than getting us to do so, because we look at a whole range of possibilities to understand how to make your store even more productive.

Other times, a business does not have an existing visual merchandising strategy, and so we come in to help the business develop a memorable customer experience by creating a visual merchandising strategy that not only appeals to the eyes of the customers, but also promotes lead conversion for the business. We have experienced, futuristic and inspired designers who work with clients to develop designs that are simply wowing.

The thing about a strategy is that it is not something you press like a button and it automatically works well. Strategy is more like cooking a meal, where although you have faith that your meal will ultimately be ready, you have to keep on checking on the meal to ensure it tastes right, and that it does not overcooked or undercooked. And that is exactly what you do, by continuously working with our clients to monitor the performance of the visual merchandising strategy put in place, to discover what works and what doesn’t work.

With the ever evolving workplace dynamics, we continue to commit to study and enhance our approach to helping businesses manage their people, in order to enhance workplace efficiency and productivity.

Our Solutions

Shop icon | Rensyl Integral Brand Strategy Consulting | Nairobi Kenya

In Store branding

This includes creating planning the look and feel of your store with strategies such as focal point and storyboard installation to create a lasting customer experience while in the store.

Space icon | Rensyl Integral Brand Strategy Consulting | Nairobi Kenya

Space utilization

Why have so much space and do so little with it, unless it is strategic? Every inch pf air within your store needs to be part of a wowing customer experience, and that is exactly what this is about.

packaging icon | Rensyl Integral Brand Strategy Consulting | Nairobi Kenya

Packaging and product display

Our highly experienced and talented designers will give your brand that new exciting look you need, and ensure clients carry products in neat packaging.

CONSULT OUR EXPERTS

Jump start your business by giving your store a whole new look that will sell, and no only that, but also attract admiration.