Starting a business is everyone’s big dream, but starting a successful business is not something that everyone easily achieves. It is the difference between imagination and reality that determines the extent to which we can achieve our ambitions. Every goal in life is subject to this philosophy, and starting a company is no exception. Basic tenets such as knowing what is needed, how much of it is needed, where it is needed and where to get it constitutes some of the most important strategic priorities in starting a successful business today and is enveloped in such terms as corporate or business vision or business mission and so forth.

That said, before starting a new business it is important to have an end in mind, and at least a basic understanding of how to get to that end. We have often heard terms such as vision and mission in the corporate world, in these terms can be confusing for many. During the course of building business development strategies for our clients, we have often encountered clients who have had a difficult time differentiating between the two terms, and accounting for how to leverage them to build a successful business.

We often like to illustrate the difference between vision and mission in the context of using a geolocation software such as Google Maps to maneuver from one point to the next. Whenever you’re using such a software, whatever you enter as your destination can be likened to the vision, that is, where you see yourself at the end of your movement. The process of getting there is what we liken to the mission. Therefore, simply put, the vision describes what you want to achieve by getting into business, while the mission describes the actions that you will undertake in order to achieve the vision. The vision statement is an overarching statement giving the general direction and purpose of your brand, while the mission is a more detailed explanation of the vision.

Back to the example above, the process of getting from point A to point B may include walking to your door, catching a cab to the bus stop, boarding a flight, catching another cab and alighting at point B. Before beginning the journey, your end in mind was point B, which was your vision, while the actions taken to move from point A to point B are your mission. When an army goes to war, their end in mind is a conquered war, but then they go to a mission where they take actions to achieve that conquered war, right?

Looking for business vision and mission | Rensyl Integral

Back to the example above, the process of getting from point A to point B may include walking to your door, catching a cab to the bus stop, boarding a flight, catching another cab and alighting at point B. Before beginning the journey, your end in mind was point B, which was your vision, while the actions taken to move from point A to point B are your mission. When an army goes to war, their end in mind is a conquered war, but then they go to a mission where they take actions to achieve that conquered war, right?

Although there exists a lot of contention as to what questions both terms help a business to answer, we subscribe to the opinion that the vision answers the question what, while the mission answers the how, why and to whom the solution you are offering is intended.

2 thoughts on “The difference between a business vision and mission”

  1. Very informative and well put. I liked the example of a war…it brings out the difference between the mission and vision clearly ๐Ÿ‘๐Ÿฝ

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