Deceptive Pricing: How Manipulative Tactics Influence Consumers and Businessesby Rensyl IntegralJuly 8, 2023July 7, 2023In the competitive world of business, companies often employ various strategies to attract customers and increase sales. One such strategy is pricing, which plays a… Read More »Deceptive Pricing: How Manipulative Tactics Influence Consumers and Businesses
The 4 elements of the positioning statement: How to write an effective positioning statementby Tim MwangiSeptember 27, 2022September 26, 2022Summary The four parts of the positioning statement are target market, frame of reference, the differentiator and the payoff A target audience is a particular… Read More »The 4 elements of the positioning statement: How to write an effective positioning statement
10 strategies to reduce advertising costs and achieve high ROIby Rensyl IntegralSeptember 7, 2022February 21, 2023For many small businesses, advertising costs are a difficult burden to bear. Advertising exposes the goods or services that a company offers and can help… Read More »10 strategies to reduce advertising costs and achieve high ROI
5 benefits of digital marketing over traditional marketing strategyby Rensyl IntegralJuly 27, 2022July 27, 2022So you are about to consider venturing into digital marketing, but having heard a lot from many different sources until you no longer know why… Read More »5 benefits of digital marketing over traditional marketing strategy
Cultivating Human Centered Leadership in the Workplace for SME Executivesby Rensyl IntegralMarch 22, 2022March 22, 2022There are many ways to look at change and success, but I still think it boils down to one word, leadership. Personal success is about… Read More »Cultivating Human Centered Leadership in the Workplace for SME Executives
5 effective change management strategiesby Tim MwangiFebruary 28, 2022June 9, 2022Many are the times when introducing and succeeding at organizational change management has posed a headache for many workplaces. Many business leaders have tried without… Read More »5 effective change management strategies