Digital Marketing: 9 Key Terms Every Marketer Should Knowby Rensyl IntegralJuly 7, 2023July 7, 2023Digital marketing refers to the practice of promoting products, services, or brands through various digital channels and technologies. It involves utilizing online platforms, such as… Read More »Digital Marketing: 9 Key Terms Every Marketer Should Know
What is brand repositioning strategy?by Tim MwangiAugust 1, 2022August 2, 2022What is brand repositioning.. Uuhm okay. Imagine this, you have been sitting in a chair at the front of the boardroom for half an hour… Read More »What is brand repositioning strategy?
5 benefits of digital marketing over traditional marketing strategyby Rensyl IntegralJuly 27, 2022July 27, 2022So you are about to consider venturing into digital marketing, but having heard a lot from many different sources until you no longer know why… Read More »5 benefits of digital marketing over traditional marketing strategy
11 emerging careers in digital marketingby Rensyl IntegralJuly 25, 2022July 25, 2022With the advent of digital marketing, there has been an increase in the uptake of skills to satisfy the increasing demand of services in this… Read More »11 emerging careers in digital marketing
What is marketing and why is it important in brand strategyby Rensyl IntegralJuly 19, 2022July 19, 2022Marketing is defined as the process of identifying, developing, and delivering value in the form of products and services to a target market. In marketing,… Read More »What is marketing and why is it important in brand strategy
8 visual merchandising strategies key to driving high ROI in the retail industryby Tim MwangiJuly 14, 2022July 13, 2022In a previous post, I defined visual merchandising (VM) as the science and art of organizing and displaying products in a retail space. We also… Read More »8 visual merchandising strategies key to driving high ROI in the retail industry
How your visual merchandising strategy influences customer experience in retail storesby Tim MwangiJuly 13, 2022July 13, 2022Visual merchandising (VM) is defined as the science and art of organizing and displaying products in a retail space. Visual merchandising is at the heart… Read More »How your visual merchandising strategy influences customer experience in retail stores
10 benefits strategic planning brings to your organization’s strategyby Tim MwangiJune 29, 2022June 29, 202210 benefits strategic planning brings to your organization’s strategy One of the biggest highlights of my week was running through two strategic planning sessions with… Read More »10 benefits strategic planning brings to your organization’s strategy
4 strategies to successful product or brand differentiation in today’s market?by Tim MwangiJune 21, 2022June 21, 2022A differentiation strategy is a business strategy which involves presenting a unique product or service to consumers, one that is different, and distinct from what… Read More »4 strategies to successful product or brand differentiation in today’s market?
The biggest secret to excellent goal setting – Doing the groundwork.by Sarah MurimiJune 15, 2022June 15, 2022I am a very passionate enthusiast of goal setting to overcome overwhelm in the workplace, so you will definitely understand where I am coming from… Read More »The biggest secret to excellent goal setting – Doing the groundwork.
Cultivating Human Centered Leadership in the Workplace for SME Executivesby Rensyl IntegralMarch 22, 2022March 22, 2022There are many ways to look at change and success, but I still think it boils down to one word, leadership. Personal success is about… Read More »Cultivating Human Centered Leadership in the Workplace for SME Executives
The future of work : 4 workplace trends to implement nowby Ruth KimaniMarch 1, 2022June 9, 2022The biggest lesson I have learnt during the pandemic is that of resilience, flexibility and adapting to changes. It is commonly quoted that change is… Read More »The future of work : 4 workplace trends to implement now
The 11 elements of an effective visual merchandising strategyby Tim MwangiJanuary 17, 2022June 9, 2022Visual merchandising is perceived in many quarters as the definition of the look and feel of a shop and often includes the following elements: Interior… Read More »The 11 elements of an effective visual merchandising strategy
4 elements of a successful product launching strategy in 2021by Rensyl IntegralNovember 9, 2021July 13, 2022The ultimate goal of most marketing efforts is to convince suppliers to stock a certain product, in order to make it available to the consumer.… Read More »4 elements of a successful product launching strategy in 2021