Sales & Marketing ...?
Several years ago, if you owned the only kiosk in the village, no business took place when you were closed. Not just that, but the whole village would literally be at your mercies. Today, opening your kiosk 24-hours-a-day-7-days-a-week, even being the only kiosk does not guarantee you will sell. Today’s customer is delicate and complicated, requiring an intimate and intricate understanding of what matters to them to conquer them.
Going into business without understanding your clientele is like writing a love letter without indicating the name of the recipient. The letter will ultimately fall into some hands, only it may not be in the hands of the intended recipient. This is a huge risk that is not worth taking, because your time and money are on the line.
With this understanding, our team spends efforts and hours helping businesses build effective sales and marketing strategies. These include processes such as developing buyer personas, conducting market research, and learning and enabling among others. So far, our clients have seen incredible increase in brand equity due to these and many other interventions in sales and marketing.