Point of Purchase vs. Point of Sale in Retail; Understanding the differenceby Rensyl IntegralJanuary 5, 2024January 5, 2024Point of Purchase vs. Point of Sale in Retail; Understanding the difference In the murky waters of the retail industry, strategic marketing and sales tactics… Read More »Point of Purchase vs. Point of Sale in Retail; Understanding the difference
7 Effective Point-of-Sale Secrets for Retail Success: A Blueprint for Every Entrepreneurby Rensyl IntegralJanuary 5, 2024January 5, 2024In the dynamic world of retail, effective point-of-sale (POS) marketing is a game-changer, providing brands with a powerful tool to influence consumer behavior and drive… Read More »7 Effective Point-of-Sale Secrets for Retail Success: A Blueprint for Every Entrepreneur
8 visual merchandising strategies key to driving high ROI in the retail industryby Tim MwangiJuly 14, 2022July 13, 2022In a previous post, I defined visual merchandising (VM) as the science and art of organizing and displaying products in a retail space. We also… Read More »8 visual merchandising strategies key to driving high ROI in the retail industry
How your visual merchandising strategy influences customer experience in retail storesby Tim MwangiJuly 13, 2022July 13, 2022Visual merchandising (VM) is defined as the science and art of organizing and displaying products in a retail space. Visual merchandising is at the heart… Read More »How your visual merchandising strategy influences customer experience in retail stores
The 11 elements of an effective visual merchandising strategyby Tim MwangiJanuary 17, 2022June 9, 2022Visual merchandising is perceived in many quarters as the definition of the look and feel of a shop and often includes the following elements: Interior… Read More »The 11 elements of an effective visual merchandising strategy
The 6 components of visual merchandising for effective marketingby Rensyl IntegralOctober 25, 2021July 13, 2022Visual merchandising is defined as a form of marketing which involves arranging and displaying products in a retail space in order to maximize customer attention… Read More »The 6 components of visual merchandising for effective marketing