Strategies to mitigate customer poaching is a topic that is gaining traction in the board room as marketers try to outwit competition. In today’s highly… Read More »Customer Loyalty at Risk? Strategies to Mitigate Customer Poaching
Are you wondering how to go about choosing the right influencer for marketing your brand? In today’s digital era, influencer marketing has become an indispensable… Read More »Choosing the Right Influencer for Marketing: A 10 point Comprehensive Guide
Summary Kenyan TikTok users are known for their active engagement on the platform. They participate in challenges, create original content, and interact with other users… Read More »7 ways Kenyan Businesses are Harnessing TikTok for Marketing Success
Determining the right pricing strategy for your products or services is a critical aspect of running a successful business. The pricing decisions you make can… Read More »6 Pricing Strategies: Maximizing Profitability and Market Positioning
In the dynamic world of marketing, understanding key concepts and strategies is crucial for businesses to effectively position their products or services in the marketplace.… Read More »Product Line, Product Mix, and Marketing Mix: A Comprehensive Strategic Guide
Consumer goods play a vital role in modern marketing, encompassing a wide range of products that individuals purchase and consume for personal use. Understanding the… Read More »The 4 Types of Consumer Goods in Modern Marketing
In the world of marketing, understanding the various roles that consumers play in the buying process is essential for developing effective marketing strategies, these are… Read More »5 Consumer Buying Roles That Inform Your Marketing Strategy
In the world of marketing, understanding the buyer decision-making process is crucial for businesses to effectively engage with their target audience and drive sales. This… Read More »5 Stages of the Buyer Decision-Making Process: A Comprehensive Guide to Unlocking Sales Success
Social media has revolutionized the way businesses connect with their target audience. With its widespread popularity and global reach, social media marketing offers numerous benefits… Read More »8 Reasons Why Social Media Marketing is a Make-or-Break for Businesses
In the competitive business landscape, maximizing profits is a top priority for companies. Increasing profits requires a strategic approach that focuses on various aspects of… Read More »6 Proven Strategies to Boost Company Profits: Unlocking Success Through Cost Optimization, Revenue Growth, and More!”
Digital marketing refers to the practice of promoting products, services, or brands through various digital channels and technologies. It involves utilizing online platforms, such as… Read More »Digital Marketing: 9 Key Terms Every Marketer Should Know
Summary Transactional marketing focuses on customer acquisition. Relationship marketing focuses on customer retention. Relationship marketing is the future of marketing strategy in a world where… Read More »Relationship marketing vs transactional marketing; The shifting corporate trend (1)
Summary Target market is the broad/large population targeted by a company. Target audience is a narrow/small segment of the population within a target market. A… Read More »Target Market vs Target Audience: What are the 4 key differences?
For many small businesses, advertising costs are a difficult burden to bear. Advertising exposes the goods or services that a company offers and can help… Read More »10 strategies to reduce advertising costs and achieve high ROI
Millennials are typically defined as individuals between the ages of 18 and 34 years. They make up 23% of the global population and have a… Read More »Marketing to millennials; consumer strategies and characteristics of success
With the aid of Internet-based “digital marketing channels,” digital networks are designed to create, expedite, and relay product value from a producer to a consumer… Read More »13 types of digital marketing channels in modern marketing
What is brand repositioning.. Uuhm okay. Imagine this, you have been sitting in a chair at the front of the boardroom for half an hour… Read More »What is brand repositioning strategy?
So you are about to consider venturing into digital marketing, but having heard a lot from many different sources until you no longer know why… Read More »5 benefits of digital marketing over traditional marketing strategy
With the advent of digital marketing, there has been an increase in the uptake of skills to satisfy the increasing demand of services in this… Read More »11 emerging careers in digital marketing
Marketing is defined as the process of identifying, developing, and delivering value in the form of products and services to a target market. In marketing,… Read More »What is marketing and why is it important in brand strategy
One of the prerequisites to building a successful brand is making sure that the market knows your product and your brand, and this is what… Read More »5 effective strategies to successful brand awareness campaigns on digital platforms
A differentiation strategy is a business strategy which involves presenting a unique product or service to consumers, one that is different, and distinct from what… Read More »4 strategies to successful product or brand differentiation in today’s market?
Many entrepreneurs dream of starting and running successful brands that will grow into household names, but a large number of them forget or have no… Read More »6 strategies to acquire customers and keep them delighted
Marketing during Christmas has never been more complicated than it is likely to be in the coming years. With business and customers turning to digital… Read More »10 effective marketing ideas for brands during Christmas holiday shopping seasons
The ultimate goal of most marketing efforts is to convince suppliers to stock a certain product, in order to make it available to the consumer.… Read More »4 elements of a successful product launching strategy in 2021
What is market targeting and segmentation … The other day, over a chat with my very good friend and co-founder of Nairobi-based 3D printing company,… Read More »The 4 types of market targeting strategies [A comprehensive guide]
