Summary Transactional marketing focuses on customer acquisition. Relationship marketing focuses on customer retention. Relationship marketing is the future of marketing strategy in a world where… Read More »Relationship marketing vs transactional marketing; The shifting corporate trend (1)
Sales and Marketing
Summary Target market is the broad/large population targeted by a company. Target audience is a narrow/small segment of the population within a target market. A… Read More »Target Market vs Target Audience: What are the 4 key differences?
For many small businesses, advertising costs are a difficult burden to bear. Advertising exposes the goods or services that a company offers and can help… Read More »10 strategies to reduce advertising costs and achieve high ROI
Millennials are typically defined as individuals between the ages of 18 and 34 years. They make up 23% of the global population and have a… Read More »Marketing to millennials; consumer strategies and characteristics of success
With the aid of Internet-based “digital marketing channels,” digital networks are designed to create, expedite, and relay product value from a producer to a consumer… Read More »13 types of digital marketing channels in modern marketing
So you are about to consider venturing into digital marketing, but having heard a lot from many different sources until you no longer know why… Read More »5 benefits of digital marketing over traditional marketing strategy
With the advent of digital marketing, there has been an increase in the uptake of skills to satisfy the increasing demand of services in this… Read More »11 emerging careers in digital marketing
Marketing is defined as the process of identifying, developing, and delivering value in the form of products and services to a target market. In marketing,… Read More »What is marketing and why is it important in brand strategy
One of the prerequisites to building a successful brand is making sure that the market knows your product and your brand, and this is what… Read More »5 effective strategies to successful brand awareness campaigns on digital platforms
A differentiation strategy is a business strategy which involves presenting a unique product or service to consumers, one that is different, and distinct from what… Read More »4 strategies to successful product or brand differentiation in today’s market?
Many entrepreneurs dream of starting and running successful brands that will grow into household names, but a large number of them forget or have no… Read More »6 strategies to acquire customers and keep them delighted
Marketing during Christmas has never been more complicated than it is likely to be in the coming years. With business and customers turning to digital… Read More »10 effective marketing ideas for brands during Christmas holiday shopping seasons
The ultimate goal of most marketing efforts is to convince suppliers to stock a certain product, in order to make it available to the consumer.… Read More »4 elements of a successful product launching strategy in 2021
What is market targeting and segmentation … The other day, over a chat with my very good friend and co-founder of Nairobi-based 3D printing company,… Read More »The 4 types of market targeting strategies [A comprehensive guide]