In the wake of the Covid-19 pandemic, a lot of changes have been witnessed in different industries and different sectors of the economy. These changes have gone a long way to introduce us to a rapidly changing global atmosphere spanning across the economic, socio-political, cultural and religious spheres.

At a time when the world literally stopped, and even now that we are ostensibly at the blink of a scathingly dangerous second wave of the viral attack, the real question is, what lessons has the pandemic taught us so far, and what impact will such lessons have on the post-pandemic future of brands in the market today?

To answer this question, Rensyl has invited insight from some of the incredible brands in the Kenyan market, to put to perspective the impact the pandemic has had on them and how it will impact their strategy going forward. For this episode, we shine the limelight to Fun & Education Global Network (FEGNe), a brand that has been offering informal education to learners aged 8 to 14 years on Zoom throughout the pandemic, keeping learners not just busy, but productive. FEGNe has recently been featured in top media platforms in Kenya such as Kenya Broadcasting Channel (KBC), loveforscience.com, and the Daily Nation newspaper for its incredible work. FEGNe is also one of Rensyl’s clients and it thrills us to be in the backend of such an incredible brand that is changing lives, particularly the lives of tomorrow’s leaders.

A Kenyan brand spreading hope across the globe by making education fun for young learners.

So what lessons have you learned? And how does this influence your strategy going into the post-pandemic period? Here is what Mr. Kenneth Monjero (Dr. Fun), president of FEGNe had to say;

1. Technology is power

Not so long ago, technology was considered the most toxic form of distraction for young learners, but today, it is almost impossible to conduct education without technology. While many players in this industry did not consider investing in technology as a priority, Covid-19 has made it almost mandatory for every player in the education industry to invest in technology, be it in content delivery, grading and or payments, not only for its convenience especially when it comes to automating processes, but also because of ease of access, affordability, accuracy and efficiency.

2. Making education fun, makes education effective

One of the key competitive edges for FEGNe is delivering education in a way that learners can relate, regardless of their age. And how do we do this, by making tough things look possible, when delivered in a way that a learner can find funny and relatable. As a matter of fact, at FEGNe we’ve been able to identify that 90% of our learners and students reported satisfaction when education is delivered with less pressure than, and in comparison to the actual curriculum. This has sent our team into a roller coaster of thoughts, trying to see how our findings can be useful in enhancing the effectiveness of the day-to-day education system.

3. Given a chance, children can make great leaders

It was astounding to realize that our learners were able to pick up leadership roles and demonstrated initiative whenever given a chance. This was done by running programs and placing the learners accountable for the outcome of their projects in the programs. One of our most successful program has been the agricovid gardens, through which we try to promote the need to enhance food security among our learners by asking them to plant some vegetables in the most creative way in the spaces available at their homes. Bearing in mind that most of our learners reside in urban areas, and some of them have had no prior exposure to farming and agriculture, it was pretty encouraging to see the outcome of these projects.

4. No network equals no success

Having a strong network, both professional and informal helps brands, as it has done to us, to access the right resources that will enable the brand edge closer to their success. In our case, networking was not just a tool to reach out to our clientele, but also to other stakeholders such as volunteers and guest professionals who are more than willing to share their time and expertise with our learners. Without a network, it is almost absolutely impossible to bridge the gap between the brand offering, and the needs of the clientele.

FEGNe’s success on agricovid gardens program

With these being just a few of the lessons we’ve learned, our strategy going into the post-pandemic period presents a great opportunity put to task the lessons learned, with the promise that as we keep learning, we will keep improving the quality of our brand offering, to ensure that we are at the forefront of helping prepare the next generation of global leaders and change makers.

4 thoughts on “Brand leaders on lessons from Covid-19 & post-pandemic strategy; FEGNe, Kenya”

  1. I am so pleased and encouraged to see young children having such a grasp of serious issues such as food security and environmental care. Keep it up Fegne.

    1. Thanks Tonnie. It is absolutely incredible what FEGNe is doing. It gives a lot hope for the generation to come, young minds that will be empowered to drive innovation, with a deep understanding of what really matters to the society.

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