With the aid of Internet-based “digital marketing channels,” digital networks are designed to create, expedite, and relay product value from a producer to a consumer terminal. Several channels allow for the possibility of digital marketing. An advertiser’s primary goal is to identify the channels that produce the most two-way communication and the best overall ROI for the brand. Numerous digital marketing platforms are available, including:

  1. Social Media Marketing: Social media marketing, also known as digital marketing and e-marketing is the practice of engaging with customers on social media platforms in order to build brands, increase sales, and increase website traffic. Simple put, social media marketing is the practice of advertising your products or services on social media platforms. For example, blogging or running posts on Facebook, Pinterest, Youtube and Twitter can be considered a form of social media marketing.
  2. Search engine marketing: The practice of promoting websites to improve their visibility on search engines results page (SERP) is known as “search engine marketing” on the internet. Paid advertising, also referred to as paid ads in the marketing community, is the main method used to achieve this. Google Ads and Bing Ads are both excellent examples of SEM. One of the SEM techniques most commonly used is search engine optimization (SEO) which includes restructuring web content and site makeup to enhance the sites ranking on SERPs.
  3. Display advertising: Display advertising, a type of online ad that combines text, images, and a URL that points to a website where a customer can learn more about or buy products, aims to spread broad advertisements and brand messages to website visitors. Increased brand recognition is the primary goal of display advertising, and it also has the side effect of encouraging more consumers to make purchases. A Google ad, Facebook Ad, Instagram or LinkedIn ad advertising a masterclass offered by a college are examples of display ads.
digital marketing channels, display advertising
Image from Techfunnel
  1. Content Marketing: Content marketing is the technique of producing and spreading online content (such as blogs, videos, and social media posts) with the goal of piqueing interest in a brand’s goods or services without actually endorsing it.
  2. SMS Marketing: SMS marketing is the practice of promoting goods and services over mobile devices. With the aid of bulk SMS services, businesses send quick bits of information to subscribers all over the world in an effort to raise brand awareness and foster customer loyalty.
  3. Email marketing – Email marketing is the practice of sending an advertisement via email, typically to a large group of recipients. Email marketing in its largest context could be defined as any email sent to a customer, current or potential. It entails using email to distribute advertisements, make business requests, or solicit donations or purchases. The four most common types of email marketing are email newsletters, acquisition emails, retention emails, and promotional emails.
  4. Inbound MarketingInbound marketing aims to draw clients by developing valuable content and experiences that are suited to their requirements, with the main goal of inspiring long term relationship between the business and the client. This is a contrast from outbound marketing which is pushing information and content to the target audience.
digital marketing channels, inbound marketing
Inbound marketing model by Hubspot
  1. Affiliate marketing: Affiliate marketing is defined as the process by which publishers make money by promoting a product or service made by another seller or advertiser. The affiliate partner is paid in exchange for helping the advertiser or retailer achieve their goal, that is to mean, the affiliate marketer is paid a certain reward by the business for bringing in a customer as a result of the marketing affiliates own marketing efforts.
    The main reason why affiliate marketing is not seen as a safe and reliable form of online marketing is the possibility of dishonest affiliates who expose the brand to being taken advantage of by claiming commission that wasn’t rightfully earned. Even though there may be regulatory and legal frameworks in place to protect businesses from this kind of exploitation, there is no assurance that it will.
  2. Video advertising: Video advertising is the practice of creating a quick, educational video to promote a product and playing it before, during, or after the main video. Video advertising is a powerful marketing strategy that aids companies in enhancing their commercial performance. Marketers acknowledge that promotional videos aid in raising awareness, interacting with their target audience, and establishing a rapport with potential clients. Videos are more effective, particularly in busy target markets where consumers prefer watching quick videos that deliver advertising information over reading lengthy articles like this one. An example of video marketing is this advert of LeBron 17 shoes by Nike.
  3. Push Notification: Through ingenious segmentation, push notifications are responsible for attracting both lost and new customers in the digital age. Digital marketers frequently employ this tactic to offer customized appeals based on the particulars of customer acquisition.
  4. In-game advertising: Although it hasn’t been very popular, this channel of digital marketing is picking rather quickly, and is the practice of including product advertisements in between digital games. One commonly known game is the Rise of Kingdoms game, and placing an ad for 3D glasses in the game would qualify to be classified as in-game advertising.
  5. Native Advertising: In native advertising, the advertisements mimic the features, appearance, and feel of the media format in which they are displayed.
  6. Online public relations: Online PR, also known as digital PR, is a relationship-building tactic that entails creating unique content or a story and sharing it with the public in an effort to change their perceptions of a company. For example, a company that has been marked hostile due to discriminatory hiring practices against one gender may use digital PR to showcase its culture as one that is inclusive and diverse, whether or not it actually it.
Ask our experts any question on digital marketing transformation.

91 thoughts on “13 types of digital marketing channels in modern marketing”

  1. Hi there just wanted to give you a quick heads up. The text in your content seem to be running off the screen in Chrome. I’m not sure if this is a formatting issue or something to do with web browser compatibility but I figured I’d post to let you know. The style and design look great though! Hope you get the issue solved soon. Many thanks

  2. I do agree with all the ideas you have presented in your post. They’re really convincing and will definitely work. Still, the posts are very short for novices. Could you please extend them a little from next time? Thanks for the post.

  3. Have you ever thought about adding a little bit more than just your articles? I mean, what you say is valuable and all. Nevertheless imagine if you added some great images or video clips to give your posts more, “pop”! Your content is excellent but with pics and video clips, this website could certainly be one of the very best in its niche. Awesome blog!

  4. I’m amazed by the quality of this content! The author has obviously put a tremendous amount of effort into researching and organizing the information. It’s inspiring to come across an article that not only offers valuable information but also keeps the readers hooked from start to finish. Kudos to her for producing such a masterpiece!

  5. Hey There. I found your weblog the use of msn. This is a really neatly written article. I will make sure to bookmark it and come back to read extra of your useful information. Thanks for the post. I will definitely return.

  6. I?ve been exploring for a little bit for any high-quality articles or weblog posts on this kind of space . Exploring in Yahoo I ultimately stumbled upon this site. Reading this information So i?m satisfied to express that I have a very good uncanny feeling I discovered exactly what I needed. I so much definitely will make sure to do not overlook this website and provides it a glance on a constant basis.

  7. When I originally commented I clicked the “Notify me when new comments are added” checkbox and now each time a comment is added I get four emails with the same comment. Is there any way you can remove me from that service? Thanks a lot!

  8. I do agree with all of the ideas you have presented in your post. They are really convincing and will definitely work. Still, the posts are very short for novices. Could you please extend them a bit from next time? Thanks for the post.

  9. Hey I am so happy I found your web site, I really found you by accident, while I was researching on Digg for something else, Anyways I am here now and would just like to say thanks for a fantastic post and a all round interesting blog (I also love the theme/design), I don’t have time to read through it all at the minute but I have book-marked it and also added in your RSS feeds, so when I have time I will be back to read a lot more, Please do keep up the awesome work.

  10. Good article. It’s very unfortunate that over the last one decade, the travel industry has had to tackle terrorism, SARS, tsunamis, flu virus, swine flu, as well as first ever true global economic depression. Through it all the industry has proven to be effective, resilient in addition to dynamic, discovering new ways to deal with adversity. There are continually fresh difficulties and the possiblility to which the market must just as before adapt and answer.

  11. Aw, this was a really good post. Finding the time and actual effort to generate a very good article… but what can I say… I procrastinate a whole lot and don’t manage to get anything done.

  12. Oh my goodness! Impressive article dude! Many thanks, However I am experiencing troubles with your RSS. I don’t know why I am unable to subscribe to it. Is there anyone else having the same RSS problems? Anybody who knows the answer can you kindly respond? Thanks.

  13. Hi, I do believe this is an excellent website. I stumbledupon it 😉 I’m going to return once again since I bookmarked it. Money and freedom is the greatest way to change, may you be rich and continue to guide others.

  14. A person necessarily lend a hand to make critically posts I might state. That is the very first time I frequented your website page and up to now? I amazed with the analysis you made to create this actual put up amazing. Magnificent job!

  15. Hi there, I do think your web site may be having browser compatibility issues. When I look at your web site in Safari, it looks fine however, when opening in Internet Explorer, it’s got some overlapping issues. I just wanted to give you a quick heads up! Besides that, fantastic site!

  16. Your style is very unique in comparison to other people I’ve read stuff from. Many thanks for posting when you’ve got the opportunity, Guess I’ll just bookmark this site.

  17. Howdy! I could have sworn I’ve been to this website before but after browsing through many of the posts I realized it’s new to me. Regardless, I’m definitely happy I came across it and I’ll be book-marking it and checking back often.

  18. After exploring a handful of the articles on your web page, I truly like your way of blogging. I bookmarked it to my bookmark site list and will be checking back soon. Please visit my web site too and tell me how you feel.

  19. Undeniably consider that that you said. Your favourite justification seemed to be on the web the easiest thing to be aware of. I say to you, I definitely get annoyed while folks think about issues that they just do not recognize about. You controlled to hit the nail upon the highest as smartly as outlined out the whole thing with no need side-effects , other people can take a signal. Will likely be back to get more. Thanks

  20. Aw, this was a very good post. Taking the time and actual effort to make a very good article… but what can I say… I procrastinate a lot and don’t seem to get anything done.

  21. I think other web site proprietors should take this website as an model, very clean and great user genial style and design, as well as the content. You’re an expert in this topic!

  22. I do accept as true with all of the ideas you have offered to your post. They’re very convincing and can certainly work. Nonetheless, the posts are too short for novices. Could you please extend them a bit from subsequent time? Thank you for the post.

  23. Howdy! I could have sworn I’ve been to this site before but after looking at many of the posts I realized it’s new to me. Anyhow, I’m definitely happy I came across it and I’ll be bookmarking it and checking back frequently!

  24. This is the right website for everyone who wants to find out about this topic. You understand a whole lot its almost hard to argue with you (not that I personally will need to…HaHa). You certainly put a brand new spin on a subject that’s been written about for decades. Excellent stuff, just great.

  25. After looking at a handful of the blog posts on your web site, I seriously appreciate your technique of blogging. I book marked it to my bookmark site list and will be checking back in the near future. Please check out my website as well and tell me what you think.

  26. Great weblog right here! Also your website so much up very fast! What host are you the usage of? Can I get your associate link to your host? I wish my website loaded up as quickly as yours lol

  27. Oh my goodness! Incredible article dude! Thanks, However I am experiencing issues with your RSS. I don’t know the reason why I cannot subscribe to it. Is there anybody having similar RSS problems? Anyone that knows the answer can you kindly respond? Thanx.

  28. I truly love your blog.. Pleasant colors & theme. Did you develop this web site yourself? Please reply back as I’m wanting to create my own personal blog and want to learn where you got this from or exactly what the theme is named. Cheers!

  29. Having read this I thought it was extremely enlightening. I appreciate you taking the time and energy to put this content together. I once again find myself personally spending a significant amount of time both reading and commenting. But so what, it was still worth it.

  30. Attractive component of content. I simply stumbled upon your web site and in accession capital to say that I acquire actually enjoyed account your blog posts. Any way I will be subscribing in your augment or even I success you get admission to consistently fast.

  31. Hi there, I do think your blog could be having internet browser compatibility problems. When I take a look at your blog in Safari, it looks fine however, when opening in Internet Explorer, it has some overlapping issues. I simply wanted to provide you with a quick heads up! Other than that, fantastic blog.

  32. Wow, this site is an amazing goldmine of information! 😍💎 I couldn’t stop reading from start to finish. 📚💫 Every word is like a magic spell that keeps me spellbound. Can’t eagerly anticipate for more mind-blowing posts! 🚀🔥 #AmazingBlog #OutstandingInformation 🌟👏

  33. Having read this I thought it was rather enlightening. I appreciate you finding the time and effort to put this information together. I once again find myself spending way too much time both reading and commenting. But so what, it was still worth it!

  34. What?s Happening i’m new to this, I stumbled upon this I’ve discovered It absolutely helpful and it has helped me out loads. I’m hoping to contribute & assist other users like its aided me. Good job.

  35. Good day! I could have sworn I’ve been to this site before but after checking through some of the post I realized it’s new to me. Anyhow, I’m definitely glad I found it and I’ll be book-marking and checking back frequently!

  36. Hello, i think that i saw you visited my blog thus i came to ?return the favor?.I am attempting to find things to improve my site!I suppose its ok to use some of your ideas!!

  37. Hi! This is kind of off topic but I need some help from an established blog. Is it very hard to set up your own blog? I’m not very techincal but I can figure things out pretty quick. I’m thinking about creating my own but I’m not sure where to begin. Do you have any ideas or suggestions? Appreciate it

  38. Aw, this was a very nice post. Taking the time and actual effort to produce a good article… but what can I say… I put things off a whole lot and never seem to get nearly anything done.

  39. Good post. I learn something totally new and challenging on sites I stumbleupon everyday. It will always be exciting to read articles from other writers and use a little something from other sites.

  40. Having read this I thought it was very enlightening. I appreciate you spending some time and effort to put this content together. I once again find myself spending a significant amount of time both reading and commenting. But so what, it was still worthwhile.

  41. I’m in awe of the author’s ability to make complex concepts approachable to readers of all backgrounds. This article is a testament to her expertise and passion to providing valuable insights. Thank you, author, for creating such an engaging and enlightening piece. It has been an unforgettable experience to read!

  42. Great beat ! I wish to apprentice while you amend your website, how could i subscribe for a blog site? The account aided me a acceptable deal. I had been a little bit acquainted of this your broadcast offered bright clear idea

Leave a Reply

Your email address will not be published.